

The global population need health solutions that currently do not exist - together we are improving health for all.
More individuals than ever are founding purpose driven healthcare innovation ventures - most through lived experiences personal to them when they didn't have a solution available.
ffoundup exists because access to funding is only part of the equation for success. Developing tailored growth strategies is essential for these ventures to thrive.
Our growth strategies are tailored to support each founder and their venture to achieve their short term and long term specific goals.
The ffoundup framework:
Delivering commercial strategies unique to your needs and aligned with your market via our one of a kind methodology.
Contact us to fast forward your business:

Our mission to advance your mission
Building an integrated eco-system to fast forward health innovation
​ffoundup is a growth advisory committed to bridging the gap between innovation and market adoption across health.
Our goal is to build an integrated ecosystem where each venture has equal access to opportunities, partnerships, and investment for reshaping the future of patient care.
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Our founders have spent the last twenty years building highly successful ventures in healthcare and this experience enables them to guide businesses through every step of their growth journey.
Our services
We assess, predict, and plan where your solution is positioned for health innovation success.

Strategic growth planning
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​Looking ahead and adapting your business for financial success​
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Sustainable growth delivery
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​Turning your plan into practical actions with our expert guidance and network​
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Fractional growth Officer
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​Working hands-on as part of your team to grow your business
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Testimonials
Miranda Arieh
HEROES
"What ffoundup offers is truly different from other initiatives I’ve come across. Nina and Sharon are creating a new model of support – one that recognises the whole person behind the business, one that nurtures talent with empathy and insight, and one that actively works to close the gaps that many female founders still face when it comes to access, investment, and visibility."

Jemma Bowles
ENdi
"It was lovely to meet other female founders in a supportive and encouraging space. I really appreciated the thoughtful feedback I received, as well as the workshops and the chance to ask questions around finance and legal structure, both of which can feel hard to navigate solo. The team took the time to listen and share insights that helped me reflect on a few key areas of my business."

Ksenia Fortin-Brazeau
Mothercore
"What sets them apart is how personal the approach is. Every conversation was tailored, every advice was relevant to where I was on my journey.
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I attended the workshop "designing for commercial sustainability" which was ran by experts who were not only generous with their time but were very much aligned with the mission to see women succeed."

Partnerships



Co-Founders
As solo female founders, we found each other via mutual friends who saw the spark of something extraordinary. We joined forces to create a venture rooted in resilience and collaboration to solve the real-life issues experienced by us and founders everywhere.

Sharon Pickering PhD
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An internationally recognised Human Factors expert across safety critical industries.
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Dynamically adapts a multidisciplinary education, mixed-type flying expertise, research, and corporate background to prevent health-state and performance decline to save lives.
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Expertise in state-of-the-art technology integration, solving complex challenges.
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Global career spanning: NASA Ames, major aircraft manufacturers, Warwick medical School, founding sp Human Elements and ffoundup.
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An accomplished author, scientist, human performance/wellbeing tools creator, HealthTech developer/advisor, and a mentor.

Nina Janda
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Proven leadership at the board level in healthcare and technology organisations.
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Strategic leadership experience spanning ten countries with multinational organisations, including Merck Sharpe and Dohme, Sanofi-Aventis and Dr. Foster.
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Successfully founded three global healthcare quality improvement initiatives over the past decade including Global Health Comparators.
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Passionate about advancing innovation in digital health, promoting health equity, and improving care for underserved communities and women.
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Serving as a Non-Executive Director, contributing strategic oversight and guidance to the National Health Service (NHS).
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Mentor for early-stage female founders.