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We use improvement science to advance and sustain better outcomes for female founders in women's health. By applying robust methods from healthcare, engineering, and human factors we work with you to solve the shared challenges experienced by female founders globally.


Our comprehensive ffoundup framework fosters collaborative learning combined with real-world expertise, ensuring that each individual focuses on what they need to achieve in the next phase.

The ffoundup framework:

Step 1: You tell us your top challenges 

Step 2: We develop your customised fast forward plan

Step 3: You join structured expert-led modules

Step 4: You develop solutions and build resilience

Delivering tangible business improvements and carefully curated connections underpinned by our unique resilience building methodology.

Join us to become a more resilient founder and fast forward your business.

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Our Mission
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Our Mission, Your Vision

Building an integrated eco-system to fast forward improvements in women's health

​​We understand the journey of female founders - its challenges, rewards, and unique demands. Drawing from our own experiences, our mission is to ensure you never walk this path alone. 

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With ffoundup, you’ll join trailblazing female founders, committed to solving shared challenges for mutual success. With expert guidance from industry stakeholders deeply invested in your growth, you’ll have the tools and support to thrive with practical solutions.​​

Our services - designed for your success

Our Services

Customise

A fully customised plan, carefully aligned with your unique needs.​

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  • Science improvement modules

  • Tailored masterclasses / webinars

  • Curated events

  • Resources

  • Access to the shared learning directory

  • Facilitated introductions​

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Care

Resilience​

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You will develop the skills to navigate challenges and thrive with resources designed to optimise your resilience and emotional intelligence - key traits for sustained health and business success.

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Connect

Work together on shared challenges with expert-led guidance. 

Topics include:

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  1. Intellectual property / trademarks

  2. Funding

  3. Business Planning

  4. Designing for humans 

Events Coming Soon

Join our mailing list to keep up to date with our events: info@ffoundup.com

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Mentorship Programme

Mentorship

Step into tailored mentorship sessions designed by women, for women - because we have walked the very path you're on. 

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This programme is your opportunity to connect with the right leader who understands the unique challenges and triumphs of building a business as a female founder. Our mentorship style is grounded in emotional support and brings you our lessons learned along the way.

 

Whether you're an early-stage female founder, navigating growth, overcoming obstacles, looking to scale, or pivoting into entrepreneurship mid-career, this program offers guidance, inspiration, and a supportive community of like-minded women.

Together, we’ll help you turn your vision into reality, one step at a time. Let’s build the future of female-led success, together.

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Mentor Matching

Contact us for more information on 1:1 mentoring or group mentoring with one of our team: info@ffoundup.com

Co-Founders

Co-Founders

As solo female founders, we found each other via mutual friends who saw the spark of something extraordinary. We joined forces to create a venture rooted in resilience and collaboration to solve the real-life issues experienced by us and female founders everywhere.

Sharon Pickering PhD

  • An internationally recognised Human Factors expert across safety critical industries.

  • Dynamically adapts a multidisciplinary education, mixed-type flying expertise, research, and corporate background to prevent health-state and performance decline to save lives.

  • Expertise in state-of-the-art technology integration, solving complex challenges.

  • Global career spanning: NASA Ames, major aircraft manufacturers, Warwick medical School, founding sp Human Elements and ffoundup.  

  • An accomplished author, scientist, human performance/wellbeing tools creator, HealthTech developer/advisor, and a mentor. 

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Nina Janda

  • Proven leadership at the board level in healthcare and technology organisations.

  • Strategic leadership experience spanning ten countries with multinational organisations, including Merck Sharpe and Dohme, Sanofi-Aventis and Dr. Foster.

  • Successfully founded three global healthcare quality improvement initiatives over the past decade including Global Health Comparators.

  • Passionate about advancing innovation in digital health, promoting health equity, and improving care for underserved communities and women.

  • Serving as a Non-Executive Director, contributing strategic oversight and guidance to the National Health Service (NHS).

  • Mentor for early-stage female founders.

Join Us

If you're a female founder and ready to fast forward your business in 2025, contact us and we'll connect with you within 48 hours.

I'm interested in:

Find out more about our process. 

Thank you for your enquiry! 

We will get back to you within 48 hours.

Join Us
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